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Purely Us Founders.
Behind every design is a real story, and ours started with love.
We’re Jordan and Sveja, the couple behind Purely Us. What began as a shared passion for creating meaningful gifts turned into a mission: to help people express love through personalized, handcrafted embroidery.
Together, we’re more than just a team. We’re a real couple creating for real connection. Every thread stitched is a reminder: love deserves to be seen, felt, and remembered.
Co-Founder
Sveja Nothnagel
The creative soul behind every design. From stitching custom embroidery to dreaming up heartfelt creations, she brings every love story to life one thread at a time. Her craftsmanship is what turns emotion into wearable art.
Co-founder
Jordan Dabanovich
The storyteller and strategist behind Purely Us. From building the website to creating content and running social media, he’s the one sharing the heart behind every piece. His focus? Making sure the world sees just how powerful real connection can be.
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Our Vision
At Purely Us, we believe the most beautiful things in life are the bonds & love we share — with friends, family, partners, or anyone who feels like home. Our vision is to create clothing that carries the weight of memories, the warmth of love, and the joy of everyday moments. Through thoughtful, meaningful embroidery, we make it possible to wear your bond—and celebrate it with heart, style, and a little playfulness.
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Our Story
We met back in high school in Canada, and like many couples, our story didn't unfold in one place. For almost two years, we were in a long-distance relationship - two countries, two time zones, but one strong connection. That season of our lives taught us something we'll always carry: the smallest gestures are everything. A surprise message, a handwritten letter, a custom gift - those are the sparks that keep love alive.
Now, we live together and have carried those values into something bigger - Purely Us.
The idea for this brand started when one of us was searching for a personalized clothing gift. Everything out there felt tack, impersonal, or just not us. You know the ones - "King & Queen" prints and loud, overdone designs. We thought: we can do better. So we did.
Whether you're shopping for your partner, your best friend, your parent, or someone who simply means the world to you, Purely Us exists to help you celebrate that bond.
One stitch. One memory. One small gesture at a time.
- With love, from us to you.
Our Vision
At Purely Us, we believe the most beautiful things in life are the bonds & love we share — with friends, family, partners, or anyone who feels like home. Our vision is to create clothing that carries the weight of memories, the warmth of love, and the joy of everyday moments. Through thoughtful, meaningful embroidery, we make it possible to wear your bond—and celebrate it with heart, style, and a little playfulness.
Purely Us Founders.
Behind every design is a real story, and ours started with love.
We’re Jordan and Sveja, the couple behind Purely Us. What began as a shared passion for creating meaningful gifts turned into a mission: to help people express love through personalized, handcrafted embroidery.
Together, we’re more than just a team. We’re a real couple creating for real connection. Every thread stitched is a reminder: love deserves to be seen, felt, and remembered.
Sveja Nothnagel
The creative soul behind every design. From stitching custom embroidery to dreaming up heartfelt creations, she brings every love story to life one thread at a time. Her craftsmanship is what turns emotion into wearable art.
Jordan Dabanovich
The storyteller and strategist behind Purely Us. From building the website to creating content and running social media, he’s the one sharing the heart behind every piece. His focus? Making sure the world sees just how powerful real connection can be.
Co-Founder
Co-Founder
About Us
We met back in high school in Canada, and like many couples, our story didn't unfold in one place. For almost two years, we were in a long-distance relationship - two countries, two time zones, but one strong connection. That season of our lives taught us something we'll always carry: the smallest gestures are everything. A surprise message, a handwritten letter, a custom gift - those are the sparks that keep love alive.
Now, we live together and have carried those values into something bigger - Purely Us.
The idea for this brand started when one of us was searching for a personalized clothing gift. Everything out there felt tack, impersonal, or just not us. You know the ones - "King & Queen" prints and loud, overdone designs. We thought: we can do better. So we did.
Whether you're shopping for your partner, your best friend, your parent, or someone who simply means the world to you, Purely Us exists to help you celebrate that bond.
One stitch. One memory. One small gesture at a time.
- With love, from us to you.
The Mission
The world doesn’t need more noise—it needs more love. In a time where division, judgment, and negativity are loud, we choose to whisper something softer: connection, kindness, love and meaning. Our mission is to help people hold onto the moments that matter—through clothing that quietly carries love, memories, and warmth wherever you go.
Every piece is more than fabric. It’s a reminder that love still exists. That little acts of care still matter. That what connects us is stronger than what divides us.
We’re here to spark a shift—one stitch, one smile, one story at a time.